I’m Abby, a designer…

I have over 7 years of experience in the fashion and textile industry, bringing a balance of creativity and strategy to every project. I specialise in childrenswear, print and graphics —creating products and visuals that feel thoughtful, cohesive, and full of character, both for brands and through my own shop, Studio Mellow.

I have worked as a designer across many product areas and market levels; spanning childrenswear, womenswear, accessories, homeware, print & graphics and content design.

I am passionate about bringing more joy into the world through creative design.

I design…

  • I have 7+ years experience as a clothing designer, with a specialism in baby & childrenswear. I have designed Girlswear, Babywear, Nightwear, Essentials and Kids Accessories for well-known childrenswear brands.

  • I love exploring illustration and print design using Adobe, Procreate and hand-drawing. I love experimenting with colour combinations to create dynamic designs. You can see more examples of my work on my Etsy shop Studio Mellow.

  • My favourite aspect of design is immersing myself within the unique aesthetic of a brand or collection, in order to design from within that world. I can spark that journey for a brand by creating a cohesive brand identity; including moodboards, logos, colour palettes and font guidelines.

  • As well as childrenswear, I have designed womenswear, accessories and homeware for diverse brands at different market levels. With a solid understanding of garment construction and production processes, I am an adaptable designer able to design across multi-product categories.

Design Roles

  • Kidswear

    May 2023 - present

  • Homeware & Womenswear

    May 2021 - Feb 2023

  • Luxury Girlswear

    Oct 2019 - April 2021

  • Kids Accessories

    Feb 2018 - Sep 2019

  • Luxury Womenswear

    Aug 2016

My core values drive my role as a designer…

Creativity allows me to explore innovative solutions and unexpected paths, ensuring that each project is unique and impactful. My design practice is strongly guided by authenticity, through immersion within a brand’s identity to create designs that connect with their customer, rather than following fleeting trends. Growth is the underlying drive that encourages me to continually refine my skills, learn new techniques, and evolve as a designer and creative person.